|[August 28, 2013]
Nissan Achieves Outstanding Results Using Moontoast Social Rich Media
BOSTON --(Business Wire)--
Nissan North America and its partner agency, The Marketing Store
Worldwide, teamed up with Moontoast, an innovative Social Rich Media
advertising platform, to reach outstanding numbers through Social Rich
Media in their largest service promotional marketing event of the year.
The "Keep Summer Rolling" service promotion, going on at Nissan
dealerships in the United States, gives Nissan owners a chance to win
one of three Nissan vehicles and "instant win" service offerings.
Moontoast worked with Nissan and The Marketing Store Worldwide to create
Social Rich Media Ad Units through the Moontoast platform. The Moontoast
units promoted the campaign and drive interest among Nissan's 6.5
million fans on their social networks.
The Moontoast interactive ad units for the "Keep Summer Rolling"
promotion incorporated engaging videos, image galleries, and a countdown
linking to the event launch site. Below are some of the success
Nissan saw a 0.37% Click Through Rate using Moontoast's Social Rich
Media, which skyrockets over the industry average for Rich Media of
0.14%, according to MediaMind.
On the date of the launch, August 1, 2013, Nissan had approximately
1,000 customers waiting to enter the sweeps.
Overall, the "Keep Summer Rolling" promotion has driven more than $100
million in business for its dealerships.
"We decided to partner with Moontoast because of their innovative Social
Rich Media Platform. They were the right solution and team to build,
deliver and analyze compelling social engagemet with our consumers,"
said Liam Steuart, Vice President of Client Services at The Marketing
"When Nissan and The Marketing Store came to us with their campaign
objectives, we knew we were uniquely positioned with our one-of-a-kind
Social Rich Media ad platform to help them achieve their goals on
Social," said Moontoast CEO Blair Heavey. "Adding Nissan's success to
our other recent major campaigns in technology, music and retail, we're
thrilled to be a major player in the auto space as well."
Moontoast is the leading provider of social rich media advertising
technology and services to brand advertisers and agencies. Moontoast's
Social Rich Media Ad platform enables the creation and distribution of
mobile-responsive rich media ad units through all social channels
including Facebook, Twitter (News - Alert) and Tumblr. The interactive ad units provide
branded video, audio, and data capture across multiple device and OS
types, and delivers actionable analytics. Moontoast is a proven
innovator chosen by Facebook (News - Alert) for an Innovation Award among their
Preferred Marketing Developer program. The company has worked with
leading brands, including Toyota, P&G, Nike, Lexus, Samsung, Microsoft (News - Alert),
Hyundai, AMD and Nissan. Moontoast is headquartered in Boston, with
offices in New York City, San Francisco and Nashville. For more
information, visit: http://www.moontoast.com/.
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